Creative Director

BETSY GUERRO
Creative Director / Writer

I’ve worked on everything from beauty products to dog biscuits. Smoking control to indulgent wines. I’ve been a part of launching new products and televisions shows as well as reviving old brands and neighborhoods. 

Recently won the Del Monte Milk-Bone and pet snack account. Just before that landed the Kohler account. And before that the $50 million Aetna account. Supervised the Tums account for over five years, including a total brand repositioning. Other clients included Hershey’s, Hasbro, GlaxoSmithKline, Sanofi-Aventis, Procter & Gamble, the launch of The History Channel, the revitalization of Union Square Local Development, Citibank, Philips Lightbulbs, USTA, Perrier Jouet—just to name a few.

 845 891 4010  |  betsy.guerro@gmail.com  |  LinkedIn

 


 

EXPERIENCE

 

Freelance
Creative Director / Writer
2013 – Present  |  NYC

NBC Universal, Saatchi & Saatchi and BurnsGroup.

 

Arnold NYC
VP, Creative Director

2005 – 2013  |  NYC

Aetna, Alli, AmorePacific, Bermuda board of Tourism, Bob’s Stores, Citrucel, Commit, Gaviscon, GlaxoSmithkline, Hasbro, Hershey’s, Lantus, Lee, LukOil, McDonald’s, Mederma, Milk-Bone, NicoDerm CQ, Nicorette, Perrier Jouet, Sanofi Aventis, Tums, US Tennis Association, and new business.

 

Jordan McGrath Case & Partners (Euro RSCG)
Senior Copywriter

1999 – 2001  |  NYC

Bounty, Era, NaselCrom, Nicorette, Oxy, Philips light bulbs, Perrier Jouet, Rogaine, Triaminic, Women’s Sports Foundation, Zest and new business.

 

JesseJames Creative
Senior Copywriter

1993 – 1999  |  NYC

Access Atlanta, AT&T Universal Credit Card, The Cartoon Bank, Citibank, CMP Publications, The Discovery Channel, The History Channel, The Huntington Learning Center, The Learning Channel, Novax, Prodigy Computer Service, Semaphore, Tech Data Corporation, Time Inc., Y’All and new business.

 

Campbell & Company
Copywriter
1990 – 1993  |  NYC

BMG Music and Video and Prodigy Computer Service.

 

HONORS & AWARDS

Silver ADDY
Spot of the Year ADWEEK
Spot of the Month ADWEEK

 

EDUCATION

Syracuse University
Bachelor of Fine Arts (BFA)